After deciding the layout style for our advert, we decided to have a Polaroid style picture sequence of apples on one of the pages and then the title and basic details with the channel 4 logo on the other.
An example of a channel 4 article advert:-The bold boxes surrounding the text, makes the words more distinctive to what it would be without them. The use of a statement pub like title on the piece 'High on blow' gives a distinct view on what the aim of the documentary is. However this text is not the title of the piece, the title is placed further down the advert, styled in the same font and colours and layout but smaller. The time of and day of the showing is placed at the bottom of the advert just below the image of the 'storm junkie'. The channel 4 logo, in the same colour scheme, is positioned to the right of the advert.
All of these layout techniques used for Channel 4 adverts were carried out with our own advert. Making the simple structure effective and influence our 'An Apple a Day...' documentary advert.
The process of creating the advert taking take much time but a lot of effort. We started off by planning out the layout and coming up with image ideas which we could place in the advert. Then we chose to take photos of apples in different locations, but keeping it in the theme of our film, this is why we went with the apple image on the bench, as there is a shot in the film which is similar to this. The audience can then relate this to the film and advert, making a connection. We chose to edit the photos taken in photoshop to make the colours sharp and bold. The creation of the advert was easier than first thought as the techniques that were used to make the advert stand our were mainly with the photos in photoshop. Overall the advert turned out well and was easy to create.
Here is our advert:-
